2025年5月18日,法國嬌蘭懷揣著對美的極致探索精神,于cdf三亞國際免稅城 C 區(qū)隆重舉辦帝皇蜂姿系列全新第四代黃金復(fù)原蜜精華發(fā)布盛典。法國嬌蘭護膚代言人于適亮相現(xiàn)場,與眾多嘉賓們一同循著蜜蜂的足跡,共赴肌膚煥新之旅。
On May 18, 2025, Guerlain celebrated the launch of the new 4th Generation Abeille Royale Youth Watery Oil Serum with a grand event at CDF Sanya International Duty-Free Complex, Block C, Haitang Bay. Guerlain’s skincare ambassador Yu Shi made a special appearance, joining distinguished guests on a journey inspired by the bee—an emblem of beauty, renewal, and transformation.
傳奇「蜂」采,愈見新生
From Bee to Beauty — A Journey of Renewal and Radiance
自1828年肇始,法國嬌蘭以百年時光淬煉,穩(wěn)居世界頂級美妝護膚殿堂。品牌始終秉持對自然與美的極致追求,持續(xù)締造著在護膚、香水和彩妝領(lǐng)域的璀璨傳奇。蜜蜂,作為始終貫穿于嬌蘭發(fā)展的核心元素,翩躚于品牌的每一部美學(xué)篇章,賦予嬌蘭跨越時光的靈動靈感與鮮活生命力。
Since its founding in 1828, Guerlain has devoted nearly two centuries to the pursuit of beauty. With unwavering dedication, the House has remained a paragon of luxury in the realms of skincare, fragrance, and cosmetics. At the heart of its heritage lies the bee—a timeless emblem of nature’s generosity and transformation, and an enduring muse for Guerlain’s creations.
在新品發(fā)布會現(xiàn)場,法國嬌蘭首獻融蘊三種黑蜂蜂蜜與蜂王漿成分的菁華之作——第四代黃金復(fù)原蜜精華閃耀登場,革新呈獻帝皇蜂姿系列。新品延續(xù)了嬌蘭帝皇蜂姿系列對蜂制品卓效護膚的深入探索,并凝聚了嬌蘭科研團隊15年的潛心專研以及9項專利技術(shù)的堅實支撐下,締造嬌蘭全新配方,滴滴深修護,一抹快修紋,聚焦肌膚的自我修護機制。
首次精挑細選了三種來自不同純凈之地、擁有卓越修護功效的黑蜂蜂蜜——法國烏埃尚島蜂蜜、愛爾蘭康尼瑪拉蜂蜜和挪威綽斯特德蜂蜜,再融入嬌蘭專屬渠道的蜂王漿,配方99%源自天然成分,能夠令肌膚豐盈飽滿,煥現(xiàn)迷人光澤。
At the event, Guerlain proudly unveiled its latest innovation—the 4th Generation Abeille Royale Youth Watery Oil Serum. Powered by three rare black bee honeys, this exceptional serum is the result of 15 years of research, nine patents, and remarkable scientific expertise—all captured in a single Guerlain bottle to deliver deep repair from the first drops.
Sourced from the pristine regions of Ouessant Island, Connemara, and Trofors, the repairing concentrate of black bee honeys is blended with exclusive royal jelly to form a 99% naturally derived, microbead-infused texture that melts seamlessly into the skin. The formula penetrates deep into the epidermis, reactivating the skin’s self-repair mechanisms to restore firmness, boost radiance, and visibly reduce wrinkles.
活動當(dāng)日,在現(xiàn)場熱烈的歡呼聲與期待目光中,法國嬌蘭品牌護膚代言人于適驚喜現(xiàn)身?；顒蝇F(xiàn)場熠熠生輝,光芒四射的他,率先為眾人揭秘第四代黃金復(fù)原蜜精華的煥膚奧秘,一滴輕觸肌膚,即可開啟深度修護,快速強韌肌膚屏障,為肌膚構(gòu)筑堅固防線,抵御外界刺激。使用1小時后,肌膚即刻呈現(xiàn)年輕飽滿之態(tài)。談及熬夜拍戲后的護膚秘訣,于適也大方透露:“熬夜后我會多涂兩滴復(fù)原蜜,這樣第二天皮膚依舊透亮,上妝也更加服帖?！?
To the delight of the crowd, Guerlain’s skincare ambassador Yu Shi made a surprise appearance to rapturous applause, lighting up the event with his radiance and charm. He revealed the secret behind the new 4th Generation Abeille Royale Youth Watery Oil Serum:
AFTER 1 DROP: Deep repair begins, fortifying the skin barrier and helping it resist everyday stress.
AFTER 1 HOUR: Skin appears visibly plumped with youthful vitality.
When asked about his go-to after late-night shoots, Yu Shi shared, “After long nights of filming, I always apply a couple of extra drops. By the next morning, my skin looks fresh and glowing, and makeup glides on effortlessly.”
活動臨近尾聲,于適攜手法國嬌蘭亞太區(qū)旅游零售渠道銷售總監(jiān)Caroline Limbourg與中免集團三亞市內(nèi)免稅店有限公司副總經(jīng)理張彬女士合影共同定格這一閃耀時刻,瞬間點燃現(xiàn)場熱烈氛圍。
As the event drew to a close, Yu Shi joined Ms. Caroline Limbourg, Travel Retail Sales Director of Guerlain APAC, and Ms. Zhang Bin, Deputy General Manager of China Duty Free Group (CDFG) Sanya, for a commemorative photo, capturing this radiant moment and igniting a wave of excitement throughout the venue.
隨后,于適前往法國嬌蘭帝皇蜂姿快閃店沉浸式探索體驗。作為中國旅游零售首個快閃店,以開放式空間設(shè)計為基底,通透的空間搭配簡潔明快的線條,簡約中盡顯奢華,通過5區(qū)之旅優(yōu)雅的設(shè)計和故事講述,讓這段傳奇栩栩如生。
初入蜂巢:踏入法國嬌蘭的沉浸式世界,探尋以蜜蜂為動力的護膚傳奇。
探索科技:從第一滴開始深度修護,揭開源自蜜蜂的成分所具有的非凡修護力,感受全新深度修護配方背后的創(chuàng)新之處。
沉浸自然:沉浸虛擬現(xiàn)實之旅,見證嬌蘭采集珍稀蜂蜜的純凈自然環(huán)境,彰顯嬌蘭對自然和可持續(xù)發(fā)展的承諾。
護膚儀式:享受個性化的護膚咨詢,領(lǐng)略第四代黃金復(fù)原蜜精華的質(zhì)地和煥活功效。
煥膚禮贈:旅客可選購旅行零售專享護膚好物,于蜂蜜咖啡站品味蜂蜜主題美食,并于社交媒體分享體驗,即可獲贈限定豪華行李牌。
法國嬌蘭帝皇蜂姿快閃店將于5月1日至5月29日期間限時開放,引領(lǐng)用戶開啟一場融合科技、奢護與自然的多感觀探索之旅,深入了解嬌蘭以蜂類成分為核心的護膚科學(xué)。
Following the launch, Guerlain skincare ambassador Yu Shi embarked on a multi-sensory journey through science, luxury, and nature at the Abeille Royale Pop-Up—the first of its kind in Travel Retail China. Designed around an open and transparent layout, the space blends sleek architectural lines with refined elegance, guiding visitors through a five-zone immersive experience that brings the Abeille Royale story to life.
Enter the Beehive: Step into Guerlain’s immersive world and discover the legacy of bee-powered skincare, brought to life through elegant design and storytelling.
Reveal the Science – Deep Repair From The First Drops: Uncover the exceptional repairing power of bee-derived ingredients and the innovation behind the NEW Deep Repair formula.
Immerse in Nature – VR Experience: Witness the pristine natural environment where our rare honeys are sourced, through a virtual reality journey that celebrates Guerlain’s commitment to nature and sustainability.
Indulge in the Ritual: Enjoy a personalised skincare consultation, highlighting the unique texture and rejuvenating benefits of the Youth Watery Serum.
Glow & Gift: Discover exclusive Travel Retail skincare offerings and unwind at the Honey Café, featuring honey-inspired F&B delights. Share your experience on social media and receive a complimentary Guerlain luxury luggage tag — a special gift available only at this pop-up.
Open from May 1 to May 29, the Abeille Royale pop-up invites travelers to discover Guerlain’s bee-powered science through a multi-sensory journey rooted in nature, luxury, and innovation.
在未來,法國嬌蘭將繼續(xù)秉持對美的不懈追求,以創(chuàng)新科技與卓越品質(zhì),攜手品牌護膚代言人于適,為全球消費者帶來更多驚艷的護膚體驗,續(xù)寫“蜂”采傳奇,讓肌膚煥新之旅永不止步。
Looking ahead, Guerlain will continue to pursue beauty through innovation and excellence. In partnership with ambassador Yu Shi, the brand remains committed to offering extraordinary skincare experiences worldwide—honoring the legacy of the bee and advancing the art of renewal, drop by drop.
